Obagi NU-GEN™ Cellular Renewal Serum
The next generation of longevity skincare. Obagi NU-GEN™ harnesses NAD+ science to renew skin at a cellular level — clinically shown to visibly rewind the appearance of skin's age by up to 6 years. Available in 10ml and 30ml.
Ageing doesn't start at the surface — it starts inside your skin cells. NAD+ is a coenzyme every skin cell relies on to produce energy, repair DNA and renew itself, but levels fall by up to 50% by the time you reach your forties. As NAD+ declines, so does your skin's ability to repair, defend and regenerate — and that's when the visible signs of ageing take hold.
Obagi NU-GEN™ Cellular Renewal Serum is built to target that root cause. Powered by Obagi's proprietary AGE CTRL™ Complex — a blend of highly soluble NAD+ with its precursors NMN and Niacinamide — it works to replenish cellular energy and support the skin's natural renewal pathways.
The result is skin that looks healthier, firmer and more resilient now, while building stronger skin performance over time.
Clinically shown to deliver visible improvement across the nine hallmarks of skin ageing — firmness, texture, fine lines, wrinkles, dullness, redness, uneven tone, barrier strength and hydration — NU-GEN™ is lightweight, fast-absorbing and designed to layer seamlessly into any routine.
Used as the first step after cleansing and toning, it acts as a "power source" beneath the rest of your regime — preparing the skin and helping every serum, treatment and moisturiser that follows work harder.
Suitable for preventative care in your 20s and 30s, performance-driven anti-ageing in your 40s, and restored resilience in your 50s and beyond. An over-the-counter cosmeceutical — no prescription required.
Available in a 10ml introductory size and a full-size 30ml.
How to use: Apply to clean, dry skin after cleansing and toning, morning and evening. Smooth a small amount evenly across the face and neck before your targeted serums or moisturiser. Always follow with a broad-spectrum SPF during the day.
Key actives: NAD+, NMN (nicotinamide mononucleotide), Niacinamide, sodium hyaluronate, beta-glucan, antioxidant and barrier-support complex.
Clinically tested. Results based on 2025 clinical testing; individual results may vary. Data on file at Obagi Cosmeceuticals LLC.
Apply to clean, dry skin after cleansing and toning, morning and evening. Smooth a small amount evenly across the face and neck before your targeted serums or moisturiser. In the morning, always follow with a broad-spectrum SPF.
For best results, use consistently as part of your daily routine. NU-GEN works as the first treatment step, preparing the skin and helping the products that follow absorb and perform.