TikTok has changed how patients think about aesthetics — but arriving at a clinic with a treatment already decided can actually work against you. Here's why your concerns matter more than your conclusions.

Something significant happened in early 2024 that the aesthetics industry is still talking about. For the first time in the history of UK Google search data, searches for polynucleotides overtook searches for dermal fillers. Not a gradual creep. An overtake. In a market where dermal fillers have been the dominant injectable for over two decades, that is a seismic shift — and it tells you something important about where aesthetic medicine is heading and why. At Sebastian Rose

Cellulite is one of the most researched, most marketed and most poorly treated conditions in aesthetics. Billions are spent globally every year on products and procedures claiming to reduce it — the vast majority of which have no meaningful clinical evidence behind them. Creams, massage, radiofrequency devices, cryotherapy, fat dissolving injections — all have been marketed for cellulite. Most produce marginal results at best. In December 2025, something genuinely significant

You've done your research. You've fallen down the TikTok rabbit hole at midnight. You've heard about Profhilo from your friend, read about polynucleotides in a magazine, seen Sculptra mentioned in a celebrity interview and been completely overwhelmed by the time you get to NCTF . And now you have absolutely no idea what you actually need for your skin. You are not alone. This is genuinely one of the most common things we hear at Sebastian-Rose Medical Aesthetics Cardiff —